In the study program of Business Psychology at the HFT Stuttgart you will learn to apply scientific findings from psychology to business management issues. How can teams work together efficiently? How do consumers make their purchasing decisions? How do you prepare a company for digital change?

Social and political changes are contributing to the fact that "the human factor" is increasingly gaining attention in the business context. In a world that is becoming increasingly dynamic and complex, intelligent economic decisions can only be made if psychological background knowledge is available.

In a close supervising relationship you will learn business and psychological contents in equal parts. Individual majors can be set in the areas of Human Resource Management, Marketing & Market Research and Consulting.

Benefit from a high degree of applicable contents at an applied state university and use our attractive partner network to realize study projects with companies from the surrounding area. Study Business Psychology in the Metropolitan Region Stuttgart!



+49 711 8926 2822or +49 711 8926 2987
Application deadline

15 January (summer semester)
15 July (winter semester)

Study time

6 Semester

Study title

Bachelor of Science (B.Sc.)


With the most modern research tools such as eye tracking technology or virtual reality glasses, which are available to our students in the business psychology laboratory, we enrich their studies at the University of Applied Sciences. Due to the exclusive access to our extensive inventory, we are an attractive cooperation partner for companies in the Stuttgart Metropolitan Region that benefit from projects with our students.

Susanne Moulin ,
Head of the business psychology laboratory



Admission requirements

The following requirements must be met for admission to the Bachelor's degree in Business Psychology:

  • General higher education entrance qualification, subject-related higher education entrance qualification, advanced technical college entrance qualification or equivalent foreign educational qualification.
  • Before the start of the study courses, a preliminary commercial internship of at least 30 days' attendance is required. It is important that the internship was completed after obtaining the university entrance qualification and that the areas of responsibility focused particularly on business management topics. In certain cases, it is possible to have a commercial vocational training credited. Further information on this can be found in the Preliminary Internship Guidelines.
  • Knowledge of English is necessary, as some courses are held in English. As a rule, however, no language certificates are required for application and admission. However, a special regulation applies in the case of qualified professionals.

Further information on the admission requirements can be found in the admission and selection statutes.

Selection procedure

The allocation of study places is based on a university selection procedure, whereby the following criteria are particularly taken into account:

  • Average grade of the university entrance qualification (HZB)
  • Mathematics grade of 2.0 or better
  • Apprenticeship in the commercial sector

Further information on our selection procedure can be found in the admission and selection regulations.

Applications are open from 3rd of May 2022 for the coming winter semester.

Change of university and course of study

If you are already in a Bachelor's programme at another college or university and would like to change to our programme for a higher semester, please refer to the following information sheet on changing colleges and universities and click on the following link:

Professionally qualified

Even without the advanced technical college entrance qualification it is possible to be admitted to the course of studies under certain circumstances, if a corresponding professional qualification is available. Please inform yourself under the following link:

Applicant from abroad?

If you are an applicant from abroad, please note the information on the following page and the additional documents you need to submit.



Number of students and Numerus Clausus (NC)

In the study programme B.Sc. Business Psychology only a certain number of students can be admitted per semester. Currently, 36 study places are offered per semester.

The following figure shows the Numerus Clausus and the number of waiting semesters from previous years. It should be noted that all these numbers are indicative, as the NC and the waiting time will not be known until after the end of the admission procedure.

The waiting period is calculated from the time you acquire the university entrance qualification and only counts for the period during which you were not enrolled at a German university. This means that semesters enrolled at a German university are deducted from the waiting period.

Start of studiesNummerus Clausus (NC)Number of waiting semesters
Winter semester 2021/20221,57
Summer semester 20211,67
Winter semester 2020/20211,67
Summer semester 20201,915


Study contents

Digitalization, globalization, Industry 4.0, but also sustainability, customer proximity and agility are topics that are currently triggering far-reaching transformation processes in companies and require a high degree of flexibility from employees and managers. Many questions that arise in connection with these challenges require practical answers at the interface between business administration and psychology. And this is exactly where business psychologists come into action!

The central qualification goal of the Bachelor's programme in Business Psychology is the application-oriented teaching of business and psychological contents. Individual priorities can be set in the areas of marketing & market research, human resources management and consulting, as these are the most important professional fields of activity for business psychologists. In addition, empirical research methods are trained and the development of intercultural as well as transdisciplinary competences is strengthened.

Composition of the study programme


Business Administration




Methodological skills



Structure of the study programme

Knowledge acquisition

In the first two semesters of the programme, the basics of business administration and psychology are taught. This phase includes courses such as personality and general psychology, marketing and sales, accounting, labour law and personnel management. In addition, our students receive a well-founded training in scientific methods to enable them to independently conduct empirical research projects.


Application of methods

The third and fourth semesters are characterized by a strong practical orientation. In numerous exercises, our students learn to apply their knowledge in practice and to expand their methodical skills. Particularly noteworthy is the Business Psychology Project, which offers students the opportunity to work on an exciting consulting project in cooperation with a company.

In addition, at the beginning of the third semester, two of the three main areas of study are selected from the fields of Human Resource Management, Marketing / Market Research and Consulting. A personal profile can thus be designed according to individual interests.

In addition, courses such as social psychology, controlling, project management and industrial and organisational psychology are used to further deepen the business and psychological knowledge already acquired.


Developtment of competences

In the final phase of the study programme, skills and knowledge are developed into competences. A six-month internship in a company offers our students a great opportunity to try out their skills in a possible future working environment and to make valuable professional contacts.

Finally, in the sixth semester, the bachelor's thesis is written, which is usually done in cooperation with a company.




Study plan

Our Bachelor's programme in Business Psychology is FIBAA accredited.



FIBAA Akkreditierung Siegel




Study focus and perspectives

We offer you opportunities to structure your studies flexibly and to set individual priorities. At the beginning of the third semester, our students have the opportunity to choose two of three specializations from the areas of Human Resource Management, Marketing & Market Research and Consulting.



Empirical methodological training

In addition to the basic knowledge of business administration and psychology, our students receive a well-founded empirical training in methods during their studies. With a successful completion of their studies, they can develop and implement application-oriented research designs and answer empirical questions on a scientific level on the basis of statistical knowledge.


Our students are able to answer relevant questions and problems with empirical methods of social research. In times of "fake news" in which trust in reliable institutions and findings is dwindling, we are consciously setting a counterpole.

Prof. Dr. Thomas Bäumer,
Dean of Studies | B.Sc. Business Psychology



Our laboratories

You can find more information about the Business Psychology Lab here:

The Innovation Acceptance Lab deals with the human perspective of innovation: how users want to and can interact with the technology of our future. With this approach, new technologies and innovations of all kinds are analyzed, from new transportation solutions, such as air taxis, to new applications of artificial intelligence, such as digital assistants. Students can become active in research here themselves and support our research team, for example, within the framework of projects, as a student assistant or as part of a research practice

[Image: HFT Stuttgart]
Prof. Dr. Patrick Planning ,
Co-Founder Innovation Acceptance Lab

You can find more information about the Innovation Acceptance Lab here:

Practical Orientation

As a university of applied sciences, we provide our students with a lot of practical training. Practical experience is integrated into the curriculum in various ways. Doing so, students can build up a valuable network for their career start already during their studies.

Kolloquium des Praxissemesters



The BPS study project is a six-month company internship, which is completed in the fifth semester. For our students, it is a great opportunity to make valuable contacts in the business world during their studies and to apply what they have learned in the lectures to everyday business life.

Variety of BPS options

From Stuttgart via Hamburg to Mexico City!

From Daimler AG to Allianz SE to Alfred Ritter GmbH & Co KG!

From recruiting to usability research to strategy consulting!

... we have everything!



The Business Psychological Project

The business psychology project is an application-oriented study project in the 4th semester. Under the supervision of a professor, students work on concrete questions from the operational practice of selected companies. Throughout the semester, solutions to the respective problems are developed in small groups and presented to the respective companies at the end of the semester.

Example projects

  • Implementation concept for an agile transformation
  • Study of the acceptance of air taxis
  • Usability and user experience testing of a digital sales platform
  • Development of recommendations for action for Employer Branding & Recruiting

Guest lectures

Practical oriented lectures

Guest speakers are regularly invited to give exciting lectures on their experiences from corporate practice and current challenges.

Examples of guest lectures

  • Digital transformation and leadership - the role of communication (Peter Mentner, consultant)
  • Innovation culture (Thomas Eisenbarth, Head of Retail of the Future and Mobility Services Daimler)
  • Social Media Market Research (Yasan Budak, Co-Founder and Managing Director, VICO Research)
Tag der Wirtschaftspsychologie


Day of Business Psychology

Every 1.5 years the Day of Business Psychology takes place at our university. On this day, numerous representatives from business and science as well as alumni of the HFT meet to exchange views on a topic of business psychology and current relevance. In addition to keynote speeches, interactive formats offer space for linking research and practical experience.

Examples of former themes

  • Business Transformation - Science meets Practice (2020)
  • #digitalhuman - potentials, risks and visions (2018)
  • Challenges of digitisation for the world of work and markets (2017)


Business psychology project in cooperation with Roland Berger | WS1920


Impressions of a former student about his BPS

I did my internship in operational market research at Ritter Sport. Due to the wide range of tasks, conducting my own studies and participating in large departmental projects, I have gained a very comprehensive insight into the work as a market researcher. My practical experience has been very helpful for the following lectures at HFT and I still benefit from it today.

Katja H.,
Bachelor of Science 2019 | Business Psychology


Impressions of a practice partner about the WIP

The students of business psychology at the HFT Stuttgart have investigated the acceptance of air taxis for Volocopter at the airports of Frankfurt and Stuttgart. The cooperation was professional and cooperative and the study results have given us valuable insights into one of the most important factors for the introduction of air taxis in the world's major cities. From this student project, a further cooperation in the field of research has developed.

Hannah E.,
Volocopter GmbH | Event Management





International Experience

Our students have various options to go abroad:


  • Short stay: These four-week language and cultural strips are usually designed as an "entry offer" to a foreign country and take place during the semester break. These summer and winter schools give students the opportunity to get to know the language and culture of a country, and company visits are usually also part of the program. Especially Russia and China have proven to be popular destinations for short stays for our students in the past. The International Office organises these services throughout the whole university.
  • Internship abroad: If you would rather gain practical, work-related experience abroad, you can complete an internship abroad. In addition to the International Office, the Internship Office also helps with the search of a suitable internship. One the one hand, an internship abroad offers the advantage to experience the actual working life abroad, but on the other hand  company's workforces usually have a heterogeneous age structure, which can make social integration (compared to a semester abroad) somewhat more difficult.
  • Semester abroad: Of course we also offer the possibility of a semester abroad. This can be flexibly integrated into the study programme at any time. We cooperate with various partner universities worldwide, so that no tuition fees need to be paid at the university abroad (exceptions are the private partner universities).
  • Second Bachelor's degree: If a single semester abroad is not enough for you, you can also decide to take a second semester abroad and thus have the opportunity to acquire an additional degree from our partner university. This is currently possible with our partners at the Metropol University in Helsinki (Finland) and the Napier University (Edinburgh). The 5th and 6th semesters are spent abroad. The bachelor thesis is then primarily supervised by the university abroad, with the HFT providing secondary supervision. The bachelor thesis written abroad is recognised at the HFT. The Metropol University awards the degree "Bachelor of Business Administration", the Napier University the degree "Bachelor of Arts (Hons.) Business Management". As the Napier University is a private university, tuition fees are payable here.



The semester abroad in Canada was definitely worth it. Not only could I improve my language and professional skills, I was also able to get to know the beautiful country Canada and many nice people. I was particularly impressed by the familiar atmosphere on the UPEI campus and by the winter months in Canada.

Seline L.,
Bachelor of Science 2019

The numerous partner universities abroad enabled me to spend a great semester at Edinburgh Napier University, which I would repeat at any time. The tuition fees were covered by a scholarship and the academic international office of the university prepared me very well.

Matthias B.,
Bachelor of Science 2020

The semester abroad at the Tec de Monterrey in Mexico City was the best time of my program. I learned Spanish, discovered beautiful landscapes and made friends for life. At the beginning it was a journey into the unknown, but the hospitality of the Mexicans in combination with delicious food and breathtaking sunsets quickly captivated me. On top of that the Tec is the best university in the country - what more could you ask for? ;-)

Maja M.,
Bachelor of Science 2020


Our partner universities




Perspectives with a Bachelor's degree Business Psychology

Thanks to the profound education in the two core disciplines of business administration and psychology, which are central to the success of companies, students of business psychology are given access to professional fields at almost all levels and in all areas: From private enterprises, research institutions and the public sector to consulting, the course stands for a wide range of opportunities after graduation.

Our bachelor's degree program is the best way to prepare them for a career start or an advanced master's degree program. Thisbecomes also clear by the careers of our graduates: One half of the students decide to enter working life directly after their Bachelor's degree; the other half starts a Master's degree programme.

In order to present the different career paths and perspectives in business psychology, we let our alumni tell from their experiences:

I think what we WP students have at HFT (contact with professors, always time for questions and help, fun and much more), not many students can tell about - so thank you for that!

Kerstin M.,
Bachelor of Science 2021


Career paths of our graduates




Application procedure and grade point average

For the winter semester you can apply from the beginning of May, for the summer semester from the beginning of November. Application deadline for the winter semester: July 15. Application deadline for the summer semester: January 15.

Applications for the winter semester can be submitted by July 15 and for the summer semester by January 15. Unfortunately, it is not possible to say exactly when the notifications will be sent out.

It is not possible to apply outside the official application period. If it is not possible for you to apply during the application period, you can alternatively authorize someone to apply. If you have more detailed questions in this regard, you can contact our Student Secretariat, which is responsible for the application and admission procedure.

Completed vocational training in the commercial sector leads to a grade increase of 0.1. Only vocational training completed after obtaining the university entrance qualification is taken into account.

From a grade of 2.0 or better in the final high-school exam in maths, the A-levels grade will be raised by 0.1 during the application procedure. If there is no final high-school exam in maths, the average of the last four high school semesters counts (scores of 10,9,10,11 = grade increase / 10,10,10,9 = no grade increase)

No. All applications received in full by the application deadline will be considered equally. It makes no difference whether the application was received on the first or last day of the application period.

General questions about studying

As a state university we do not charge tuition fees. There are only administrative costs of about 200 € per semester. Different regulations apply for a second course of study. You can find further information here.

Lecture times can change every semester, generally lecture times between 08.00 and 19.00 Mo-Fr (in exceptional cases on Saturday) are possible. On some days you will have the whole day of lectures, on other days only a few hours. Occasionally there may be time gaps between lectures. However, assume that you will be studying full-time, i.e. plan 40 hours per week for your studies.

Every year in November, a study information day takes place at our university, where you are welcome to inform yourself about our study course in Business Psychology. On the study information day, prospective students receive valuable tips on the upcoming choice of the right course of study. Sample lectures and exercises in the laboratories provide an exciting insight into the university's activities. In addition, all courses of study and all facilities of the university are presented at information stands. You can find further information here.

There are no official introductory lectures, but if you are interested, you can attend lectures by arrangement with the respective lecturer. It is best to proceed as follows:

1. take a look at our lecture plans. At the bottom of the page you will find WP1 - WP6, this refers to the 1-6th semester of the Business Psychology course. Here you can now view the week views.

2. choose 1-2 lectures that interest you and write directly to the respective lecturer. You can find the contact details here.


Yes, it is possible to have modules from a previous course of study credited. However, this can only be decided individually after the start of your study program. If you are admitted to the 1st semester, we recommend that you contact the teachers of the respective course directly after the start of the study program and ask for possible crediting.

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