In the study program of Business Psychology at the HFT Stuttgart you will learn to apply scientific findings from psychology to business management issues. How can teams work together efficiently? How do consumers make their purchasing decisions? How do you prepare a company for digital change?
Social and political changes are contributing to the fact that "the human factor" is increasingly gaining attention in the business context. In a world that is becoming increasingly dynamic and complex, intelligent economic decisions can only be made if psychological background knowledge is available.
In a close supervising relationship you will learn business and psychological contents in equal parts. Individual majors can be set in the areas of Human Resource Management, Marketing & Market Research and Consulting.
Benefit from a high degree of applicable contents at an applied state university and use our attractive partner network to realize study projects with companies from the surrounding area. Study Business Psychology in the Metropolitan Region Stuttgart!