On the following pages you will find all information about the central university's communication acitivities. The team of the Univerity Communications Office informs the public about current developments, projects and events at the university. We are responsible for press enquiries, we offer journalists to find experts for interviews and we support the faculties in their public relations activities. The main focus in university marketing lies in student marketing. Generally we coordinate all central marketing activities and communication tools of the university. Please don't hesitate to contact us with your requests.


Contact informations
Bettina Laser: +49 711 8926 2864 (Head of the University Communication)

Marketing and Communication at the HFT Stuttgart

Eine Zeitung liegt neben einem Laptop


Public Relations

As a central staff department of the university board, we are the first point of contact for journalists for the public and editorial offices. Internally, we advise professors and researchers in all questions related to public relations.

Please contact us for:

  • Press enquiries
  • Interview partners
  • Picture material
  • Press releases
Jemand fotografiert mit einem Smartphone

Social Media

Facebook & Co.

The HFT Stuttgart is represented on numerous digital channels with its own account. Follow us on Facebook & Co. on a channel of your choice! You will receive - more or less in real time - information from everyday university life, current results from research projects and advance notices of events.

Follow us!

  • Facebook & Instagram
  • Twitter & Youtube
  • LinkedIn & Xing
  • Snapchat
Agile steht in Großbuchstaben in der Bildmitte


The online visibility of the HFT Stuttgart

On our website, prospective students can find all the information they need about the degree programmes offered at HFT Stuttgart, and the interested (university) public can find everything about life at our university. In addition to the website, there is also an HFT app that our students can use to organise their everyday studies efficiently.

Comments and feedback?

Do you have any suggestions or ideas on how we can further develop our website? Feel free to share them with us via the e-mail address website(at)hft-stuttgart.de.


Auf einer Tafel steht what's new


Strategic Marketing

The marketing activities of the HFT Stuttgart focus on student marketing. Together with Prof. Dr. Kristina Weichelt-Kosnick, scientific director for university marketing, we work on strategic concepts, mission statements and the profile of the university.

Marketing for specific courses

In addition to marketing measures that relate to the university as a whole, we also offer marketing services for specific courses of study. Together with the reponsible staff in the study programmes we create individual marketing strategies and implement measures related to different target groups.

Auf einem Tisch sind Werbemittel der HFT ausgebreitet

Flyers & more

Information material

The HFT Stuttgart produces information material, reports, brochures and flyers. In terms of sustainability, printed publications are steadily declining. The focus lies more and more in provide all important information in digital form.



  • University newspaper
  • Study guide & Study course flyers
  • Image brochures
  • Anual report
Studenten sitzen in Bau 8 zusammen


Inhouse events

The HFT Stuttgart opens its doors to the public for numerous events. For prospective students we offer study information days and sample lectures. Especially for the younger ones we offer an Easter and Christmas lecture for children.

Fairs for prospective students

  • horizon Stuttgart
  • Stuzubi
  • Dream job IT & Technology
  • vocatium Stuttgart
  • starting signal Abi

Further information

Lachende Absolventen in Roben


Stay in touch!

This is the motto of our alumni support! Stay in touch with your university and take advantage of our diverse services. We invite all graduates, former professors and university employees to become part of the alumni network at the university.

Alumni network

Visit our alumni portal and become a member of the HFT Stuttgart alumni network!

Contact per email: alumni(at)hft-stuttgart.de

University Communications Team

Name & Position E-Mail & Telephone
Bettina LaserLeitung Hochschulkommunikation+49 711 8926 2894 1/324
Sandra WrageKommunikationsdesign Print- und Online-Medien+49 711 8926 2656 1/319
Michaela Leipersberger-LinderPressesprecherin+49 711 8926 2862 1/332

The Marketing & Communication department is a member of the following organisations:


Federal Association for University Communication e.V. in Germany


Association of higher education communicators in Europe

alumni clubs.net

DACH Association of Alumni Organizations at Universities


Ein Flipchart auf dem Zettel angebracht sind
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