A great success for the Graduate School of Stuttgart Technical University of Applied Sciences (HFT): Mikael Bagratuni, a doctoral candidate at HFT Stuttgart, was honoured with the Best Poster Award at the 14th Specialist Group Meeting of the Work, Organisational and Business Psychology and Engineering Psychology specialist groups of the German Psychological Society in Lüneburg.
Under the motto "Working Worlds in Transition: Cooperation between Humans and Technology," the AOWI25 conference brought together numerous researchers to discuss current scientific contributions to shaping technological change.
Mikael Bagratuni presented the study "Innovation in Tune – An Empirical Investigation of User Acceptance of Artificial Intelligence-Generated Music", which he conducted together with Prof. Dr. Patrick Müller and Prof. Dr. Patrick Planing, Professors of Business Psychology at HFT Stuttgart. The research project investigates how people react to AI voices within musical pieces and which factors influence the acceptance of such technologies. The results were published in the journal Computers in Human Behavior Reports. Link: https://doi.org/10.1016/j.chbr.2025.100660
As one of the first doctoral students at HFT Stuttgart, Bagratuni is conducting his dissertation on questions of acceptance and perception of AI in creative processes. His work combines psychological acceptance research with perspectives from the creative industries and examines how collaboration between humans and artificial intelligence affects artists' understanding of their roles.
This project is based at the Centre for Innovation Acceptance and Transformation (ZENIT) at the HFT Stuttgart.
The Stuttgart Technical University of Applied Sciences congratulates Mikael Bagratuni on this outstanding achievement and award!