Prof. Dr. Thomas Bäumer

Professor / Dean of Studies
Prof. Dr. Thomas Bäumer
Area:
Study Course Business Psychology
Room:
L 104
Opening hours:
Tuesdays 2-3 pm
Phone:
+49 711 8926 2304
Field

Psychological Market Research
Consumer Understanding
Research Methods
User-Experience

Vita
  • Professional experience

  • since 2013

    Professor, Business Psychology, HFT Stuttgart

  • 2005-2013

    Research Manager Quantitative Market Research, GIM Gesellschaft für Innovative Marktforschung mbH, Heidelberg

  • 2002-2005

    Freelancer Human Resources Development Managers, Deutsche Lufthansa AG, Frankfurt

  • 2001-2005

    Research assistant in the DFG project "Implicit attitudes as a mediating factor between advertising measures and consumer behaviour", Psychological Institute, University of Heidelberg

  • 1997-2001

    Research assistant in SFB 504 "Rationality concepts, decision behaviour and economic modelling", University of Mannheim

  • Academic qualification

  • 2001-2005

    Dissertation on "Assimilation and contrast effects in sequential judgments" - Judgment errors in the evaluation of examination performance, Psychological Institute, University of Heidelberg

  • 1999-2000

    Study of„Social- and Differential Psychology“, University of Massachusetts, Amherst, USA

  • 1995-2001

    Study of psychology, diploma thesis on "When you can't see the forest for the trees: Mood effects on cognitive style and performance in recurrent decision making" - Influence of mood on decision-making behaviour, Psychological Institute, University of Heidelberg

Research
  • 2020-2023

    Smart2Charge - innovative e-mobility for rural areas, funded by the Federal Ministry of Economics and Technology

  • 2018-2021

    i_city - HFT Partnership Intelligent City, funded by the Federal Ministry of Education and Research

  • 2018-2019

    HFTmobil: The campus as a laboratory for the mobility of tomorrow. Supported by the Ministry of Science, Research and Art Baden-Württemberg

  • 2015-2017

    EnSign - Real laboratory for a climate-neutral inner city campus, funded by the Ministry of Science, Research and Art Baden-Württemberg

Publications
  • 2020

    Silberer, J., Müller, P., Bäumer, T. & Huber, S. (2020). Target-Oriented Promotion of the Intention for Sustainable Behavior with Social Norms. Sustainability, 12(15), 6193. https://doi.org/10.3390/su12156193

  • 2020

    Müller, P., Bäumer, T., Silberer, J. & Zimmermann, S. (2020). Using research methods courses to teach students about sustainable development - A three-phase model for a transformative learning experience. International Journal of Sustainability in Higher Education, 21(2), 216.

  • 2020

    Planing, P., Müller, P., Dehdari, P. & Bäumer, T. (Eds.). (2020). Creating Innovations for Metropolitan Areas. Intelligent Solutions for Infrastructure, Mobility, and Applications for Citizens (1st edition 2020). Berlin: Springer.

  • 2020

    Kraus, K., Braun, B. & Bäumer, T. (2020). Creation of a scoring-model to measure the attractiveness of middle-sized city-centres for consumers. In P. Planing, P. Müller, P. Dehdari & T. Bäumer (Hrsg.), Innovations for Metropolitan Areas. Intelligent Solutions for Infrastructure, Mobility, and Applications for Citizens (1st edition 2020, S. 185–198). Berlin: Springer.

  • 2020

    Meyer, D. & Bäumer, T. (2020). Less meat, less heat - the potential of social marketing to reduce meat consumption. In P. Planing, P. Müller, P. Dehdari & T. Bäumer (Hrsg.), Innovations for Metropolitan Areas. Intelligent Solutions for Infrastructure, Mobility, and Applications for Citizens (1st edition 2020, S. 157–168). Berlin: Springer.

  • 2020

    Silberer, J., Santhanavanich, T., Müller, P. & Bäumer, T. (2020). Promoting objective and subjective safety for cyclists in metropolitan areas. In P. Planing, P. Müller, P. Dehdari & T. Bäumer (Hrsg.), Innovations for Metropolitan Areas. Intelligent Solutions for Infrastructure, Mobility, and Applications for Citizens (1st edition 2020, S. 273–284). Berlin: Springer.

  • 2020

    Weng, J., Bäumer, T. & Müller, P. (2020). Bike-sharing systems as integral vomponents of inner-city mobility concepts: sn analysis of the intended user behaviour of potential and actual bike-sharing users. In P. Planing, P. Müller, P. Dehdari & T. Bäumer (Hrsg.), Innovations for Metropolitan Areas. Intelligent Solutions for Infrastructure, Mobility, and Applications for Citizens (1st edition 2020, S. 121–132). Berlin: Springer.

  • 2019

    Bretzmann, A., Huber, S. & Bäumer, T. (2019). Managing Energy Efficient Refurbishment Within Homeowners Associations (HOA): A Qualitative Study. In W. Leal Filho (Hrsg.), Social Responsibility and Sustainability: How businesses and organizations can (World Sustainability Series, Bd. 17, S. 457–470). Cham: Springer.

  • 2018

    Kohn, L., Dastageeri, H., Bäumer, T., Moulin, S., Müller, P. & Coors, V. (2018). Hot or not – Identifying emotional „hot spots“ in the city. ISPRS Annals of Photogrammetry, Remote Sensing and Spatial Information Sciences, IV-4/W7, 67–73.

  • 2017

    Bäumer, T., Worm, D., Müller, P., Zimmermann, S., Popovic, T., & Pagel, C. (2017). So Tell Me What You Want, What You Really Really Want: Including the User Perspective before Implementing Measures of Sustainability. In W. Leal Filho, L. Brandli, P. Castro, & J. Newman (Eds.), World Sustainability Series. Handbook of Theory and Practice of Sustainable Development in Higher Education: Volume 2 (pp. 63–76). Cham: Springer International Publishing.

  • 2017

    Bretzmann, A., Bäumer, T., & Huber, S. (2017). The Role of Participation and Communication for Energy Efficient Refurbishment. Economic and Environmental Studies, 17(4), 675-691.

  • 2017

    Zimmermann, S., Bäumer, T., & Müller, P. (2017). Achieving a Climate-Neutral Campus: A Psychological Analysis of the Participation Process with the Stage Model of Participation. In W. Leal Filho, R. W. Marans, & J. Callewaert (Eds.), World Sustainability Series. Handbook of Sustainability and Social Science Research (pp. 227–244). Cham: Springer International Publishing.

Misc.

Memberships:
German Society for Psychology (DGPs) e. V., Berlin
Society for Applied Business Psychology (GWPs) e. V., Cologne
Association of University Teachers Baden-Württemberg (hlb) e. V., Mannheim
Society for Consumer Psychology (SCP)