Cities are increasingly fighting for visitors, companies and busting city centers. That is why it is important to measure, to strengthen and to promote the life in city centers. Together with our project partners, we are pursuing the following research question:
Within the framework of this research initiative, various studies with student participation have been realized in recent years.
Attractiveness factors of Stuttgart city centre from the consumer's point of view
The attractiveness of medium-sized city centres for consumers: Creation of a scoring model
Success factors from the customer's point of view to influence the attractiveness of stationary retail shops - Results of an online survey with consumers
The attractiveness of city centres using the example of the city of Stuttgart - identification of emotional hot spots using the movisensXS real-time research app:
A step towards the future: How owners of stationary retailers can deal with the change in consumer requirements - a qualitative study using the example of the city of Ludwigsburg
Attractiveness of retailers in the city centre: a survey of different target groups in the area of Ludwigsburg