On November 9, 2018, representatives from industry, science and society met at the HFT Stuttgart under the general topic #digitalhuman - potentials, risks and visions to discuss the manifold effects of digitization on people, companies and markets in numerous lectures. Visions of the future were presented across different industries and at the same time critically questioned.
The event began with a keynote speech by Andrew Goldstein, co-founder & managing director of the LMU Entrepreneurship Center and partner at Deloitte Digital GmbH. In his captivating and very entertaining presentation he dealt with the core question of which digital developments companies will have to deal with in the future in order to remain attractive for their customers. Using a number of successful companies as examples, he demonstrated the potential of digital transformation and impressively demonstrated how new business models can challenge established industries.
In the following keynote speeches, the participants had the opportunity to intensify the discussion of the effects of digitalization in the four focus topics "Big Data Analytics", "Finance", "Human Resources" and "Organization". After two presentations on each of the focus topics, the different points of view were discussed.
During the subsequent lunch break, the participants had the opportunity to continue the discussions on the individual focus topics at talking tables. In addition, the lunch break was accompanied by a poster fair, where research work of the study programme on the topic of digitisation was presented.
After further keynote speeches in the afternoon, the second keynote speech by Prof. Dr. Andreas Hermann followed. Hermann is Professor of Business Administration at the University of St. Gallen, where he has headed the Institute for Customer Insight since 2009. In addition to this activity, he is the owner of The Transformation Group and advises the automotive industry on topics of digital transformation. His presentation clearly showed what (time) wastage is currently caused by suboptimal mobility solutions and how autonomous vehicles could lead to dramatic change in this area.
As was the case last year, the second Business Psychology Day was attended with great interest by both company representatives and members of the university, and the day provided a successful platform for exchange and networking among the participants.
The Business Studies Department is looking forward to many more exciting discussions with external guests on current issues in business psychology.
The event was kindly supported by the Knödler-Decker Foundation.